Planning Your QR Code Campaigns

So, you want to start using QR Codes in your marketing. Great idea! They work well. People love them. It’s like opening a prize from a Cracker Jack box…. there is an anticipation built as you scan the code.

Before you start using QR Codes, be sure to plan your campaign.

Planning how you want to track the campaign is the key to making the work you will do to build the trackable QR codes worth while in the end. You don’t want to be in the situation where you have deployed your QR codes and then wish that you could segment your traffic tracking in a different way.

Think about how you want to segment and track traffic generated by your QR Codes. For now lets assume that the campaign you are running is one in which customers can use the QR code to go to a page on your website where they can sign up for an email newsletter and instantly receive a downloadable coupon. For this example, you plan on using several types of collateral to deploy your QR Codes.

Window stickers on the front door of your stores
Brochures placed at local businesses around town
A magnet stuck on the back of your delivery vehicles

There are many ways we could segment the traffic. Do we want to track how much traffic came from each location or from the window stickers as a whole? Do we want to know which business drove the most website traffic from the post cards? Do we want to know which delivery vehicle (and potentially which territory) drove the most traffic from the QR code? You can be as general or specific as you want; just remember that you will have to generate a different QR code (and have a different QR code printed) for each segment you create.

Article by Tim Zack at blog.redclayinteractive.com

Ten Things You Should Know About Mobile Marketing

The Internet Advertising Bureau (IAB) mobile council has produced a list of the top 10 things it believes markets absolutely have to know about mobile advertising at the moment.

It follows research from the IAB and PriceWaterhouseCoopers that mobile advertising is set to become part of the mainstream marketing mix over the next two years.

1. It’s an always on medium: Consumers love their mobile phones so much that ness development, AdInfuse.
2. Social media is driving growth: IAB research in 2009 found that updating social network sites via mobile handsets is increasing with 25% of all social networkers logging on to check or update their pages. 16 to 24 year olds are the biggest mobile social network fans with 44% saying they have updated via mobile, compared to 17% of over 55s. Amy Kean, senior PR and marketing manager, IAB.
3. It provides immediate interaction: Mobile phones allow the consumers to interact immediately with advertising. Upon seeing an advert the consumer can text, call or download content instantly. It can help maximise the effectiveness of other media, a short code is a great example of this. Rachel Wright, business development director, Phonevalley.
4. It’s got a lot to offer: Mobile Marketing is much more than banner adverts within internet content; a wide range of formats can be delivered as campaign components from text links in SMS messages through to full screen static or video display adverts within applications or mobile internet sites. Jeremy Copp, CEO, Rapid Mobile Media.
5. Application crazy: iPhone users have downloaded over 1 billion applications worldwide to their handset since launch. Applications are not restricted to iPhone however; advertisers can create useful applications for consumers for the majority of handsets. David Fieldhouse, mobile manager, MediaCom.
6. It’s popular: The number of mobile media users in the UK has reached the tipping point with over 30% of all UK adults accessing mobile media every month and a large proportion of those going online everyday according to ComScore. Stephen Upstone, managing director of European business development. AdInfuse
7. Smartening up: Over the last 18 months the number of UK Smartphone users (iPhone, Nokia N96, T-Mobile G1 etc) has grown from 3.6m subscribers to 6.3m, a 73% increase, and these users are over three times more likely to browse for News and Information on their phones than non Smartphone users (Comscore/MMetrics). Tim Hussain, head of mobile advertising, Sky.
8. It’s out of your hands: If you’re not sure if your brand should be on mobile, consumers have already made the choice for you. 0ver 4 million consumers are already using their mobiles to search for information on products and services and search volumes are growing 4 times faster than online. Jon Mew, head of mobile, IAB.
9. It can reach you: Target through to point of purchase – no other medium allows such precise targeting, from location based services like local search through to in-store Bluetooth marketing you can reach consumers wherever they are and provide relevant and engaging advertising. Paul Lyonette, head of mobile advertising, Microsoft.
10. Consumers like Mobile! The Orange Exposure study shows 70% of mobile media users find innovative ad formats appealing. In an ad funded games trial 89% said they liked or were neutral to advertisements appearing on the Orange World portal and 88% said they were happy to be exposed to advertising in exchange for free or discounted content. Alex Kozloff, media research manager, Orange.

NOTE FROM STRATEGIC GROWTH: Worldwide sales of smartphones increased 24% to 172.4 million units in 2009 according to Gartner, Inc. In the fourth quarter of 2009 alone, smartphone sales surged 41% from the year-earlier period to 53.8 million devices. The proportion of adult U.S. subscribers owning smartphones jumped to 17% last year from 11% in 2008 and 7% in 2007, according to new data from Forrester Research. The number of total mobile phone subscriptions worldwide has reached 4.6 billion and is expected to increase to five billion in 2010, according to the U.N. telecommunications agency.

Should you be interested in learning more about mobile marketing and how it can help grow your business, please review the additional mobile marketing articles within this blog, or contact us directly via the website or email at info@strategicgrowthconcepts.com for a FREE initial consultation.