So, you want to start using QR Codes in your marketing. Great idea! They work well. People love them. It’s like opening a prize from a Cracker Jack box…. there is an anticipation built as you scan the code.
Before you start using QR Codes, be sure to plan your campaign.
Planning how you want to track the campaign is the key to making the work you will do to build the trackable QR codes worth while in the end. You don’t want to be in the situation where you have deployed your QR codes and then wish that you could segment your traffic tracking in a different way.
Think about how you want to segment and track traffic generated by your QR Codes. For now lets assume that the campaign you are running is one in which customers can use the QR code to go to a page on your website where they can sign up for an email newsletter and instantly receive a downloadable coupon. For this example, you plan on using several types of collateral to deploy your QR Codes.
Window stickers on the front door of your stores
Brochures placed at local businesses around town
A magnet stuck on the back of your delivery vehicles
There are many ways we could segment the traffic. Do we want to track how much traffic came from each location or from the window stickers as a whole? Do we want to know which business drove the most website traffic from the post cards? Do we want to know which delivery vehicle (and potentially which territory) drove the most traffic from the QR code? You can be as general or specific as you want; just remember that you will have to generate a different QR code (and have a different QR code printed) for each segment you create.
Article by Tim Zack at blog.redclayinteractive.com