So, you want to start using QR Codes in your marketing. Great idea! They work well. People love them. It’s like opening a prize from a Cracker Jack box…. there is an anticipation built as you scan the code.
Before you start using QR Codes, be sure to plan your campaign.
Planning how you want to track the campaign is the key to making the work you will do to build the trackable QR codes worth while in the end. You don’t want to be in the situation where you have deployed your QR codes and then wish that you could segment your traffic tracking in a different way.
Think about how you want to segment and track traffic generated by your QR Codes. For now lets assume that the campaign you are running is one in which customers can use the QR code to go to a page on your website where they can sign up for an email newsletter and instantly receive a downloadable coupon. For this example, you plan on using several types of collateral to deploy your QR Codes.
Window stickers on the front door of your stores
Brochures placed at local businesses around town
A magnet stuck on the back of your delivery vehicles
There are many ways we could segment the traffic. Do we want to track how much traffic came from each location or from the window stickers as a whole? Do we want to know which business drove the most website traffic from the post cards? Do we want to know which delivery vehicle (and potentially which territory) drove the most traffic from the QR code? You can be as general or specific as you want; just remember that you will have to generate a different QR code (and have a different QR code printed) for each segment you create.
Article by Tim Zack at blog.redclayinteractive.com
There are not many companies these days that can do $400 million in sales and remain relatively anonymous.
Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X, INSANITY and Turbo Jam.
Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.
Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.
Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money.
What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.
It seems like, more often than not, network marketing thrives on results which can’t be verified, but if my fat friend shows up with a six-pack, I’ll be more likely to believe he was doing an intense workout program.
Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology name a week. And it’s not cheap at around $120 for a month worth of servings.
“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”
Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.
And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in.
“The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”
While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.
“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.”
By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.
By:
CNBC Sports Business Reporter
Beachbody Grows Exponentially Thanks To Network Marketing: http://bit.ly/ihVcvM <-article & more abt BeachBody -> http://bit.ly/i1GMXa
We all know about bar codes, but what about QR codes? They’ve been around a while and are used lot in Europe and Asia. They are codes that you scan with your mobile phone to get more information on what you’re looking at. They sure beat typing on my phone – they are fast! Interestingly,one of the first places that I saw them a year or so ago was in my PADI Scuba Diving magazine. There were several article and scuba vacation advertisements that included them.
Recently Google announced that they introducing a new social aspect to their listing, called “Plus One”, which is their way of adding another social element to the web.
Just like ‘liking’ in Facebook and showing support by tweeting, Google is giving people the option to vote “Plus One” for articles, websites, videos, etc. that they like. The “Plus One” button will also give users the opportunity to share content with their friends.
Here is a video from Google that explains their new Plus One concept:
Google’s Matt Cutts (head of ‘anti-spam’ at Google) has made it clear that his position is that when someone votes for something, it’s a good indicator on the quality of the content. If they ‘like’ it, it must be good. This is consistent with some of the other moves that Google has made recently to take notice of social indicators such as Twitter for their rankings.
One thing that I will do (as soon as it’s available) is to add the Plus One button next to each blog post, along with the ReTweet button. As you can see I’m already using the Wibiya toolbar below which helps readers to vote and share my content.
When you think about it, it makes sense really, as by adding more social interaction into the search results, means in theory, that better results will show up by people voting it there. Currently, well actually for a while now, backlinks have been the main “voting” mechanism for determining what is the content, but it will be interesting and worth while to see how the new Plus One feature evolves and effects things in the SEO/SER world.
I imagine that it will take time, but I imagine that it’s online importance will increase with time.
I think the social aspect of the web is only going to continue to keep growing and these moves by Google are a clear indication that they are aware of this and that they intend to harness the power of it to give them the best results in search.
Let me know what you think and predict below. Your comments and ‘tweets’ are always welcome
The Internet Advertising Bureau (IAB) mobile council has produced a list of the top 10 things it believes markets absolutely have to know about mobile advertising at the moment.
It follows research from the IAB and PriceWaterhouseCoopers that mobile advertising is set to become part of the mainstream marketing mix over the next two years.
It’s an always on medium: Consumers love their mobile phones so much that ness development, AdInfuse.
Social media is driving growth: IAB research in 2009 found that updating social network sites via mobile handsets is increasing with 25% of all social networkers logging on to check or update their pages. 16 to 24 year olds are the biggest mobile social network fans with 44% saying they have updated via mobile, compared to 17% of over 55s. Amy Kean, senior PR and marketing manager, IAB.
It provides immediate interaction: Mobile phones allow the consumers to interact immediately with advertising. Upon seeing an advert the consumer can text, call or download content instantly. It can help maximise the effectiveness of other media, a short code is a great example of this. Rachel Wright, business development director, Phonevalley.
It’s got a lot to offer: Mobile Marketing is much more than banner adverts within internet content; a wide range of formats can be delivered as campaign components from text links in SMS messages through to full screen static or video display adverts within applications or mobile internet sites. Jeremy Copp, CEO, Rapid Mobile Media.
Application crazy: iPhone users have downloaded over 1 billion applications worldwide to their handset since launch. Applications are not restricted to iPhone however; advertisers can create useful applications for consumers for the majority of handsets. David Fieldhouse, mobile manager, MediaCom.
It’s popular: The number of mobile media users in the UK has reached the tipping point with over 30% of all UK adults accessing mobile media every month and a large proportion of those going online everyday according to ComScore. Stephen Upstone, managing director of European business development. AdInfuse
Smartening up: Over the last 18 months the number of UK Smartphone users (iPhone, Nokia N96, T-Mobile G1 etc) has grown from 3.6m subscribers to 6.3m, a 73% increase, and these users are over three times more likely to browse for News and Information on their phones than non Smartphone users (Comscore/MMetrics). Tim Hussain, head of mobile advertising, Sky.
It’s out of your hands: If you’re not sure if your brand should be on mobile, consumers have already made the choice for you. 0ver 4 million consumers are already using their mobiles to search for information on products and services and search volumes are growing 4 times faster than online. Jon Mew, head of mobile, IAB.
It can reach you: Target through to point of purchase – no other medium allows such precise targeting, from location based services like local search through to in-store Bluetooth marketing you can reach consumers wherever they are and provide relevant and engaging advertising. Paul Lyonette, head of mobile advertising, Microsoft.
Consumers like Mobile! The Orange Exposure study shows 70% of mobile media users find innovative ad formats appealing. In an ad funded games trial 89% said they liked or were neutral to advertisements appearing on the Orange World portal and 88% said they were happy to be exposed to advertising in exchange for free or discounted content. Alex Kozloff, media research manager, Orange.
NOTE FROM STRATEGIC GROWTH: Worldwide sales of smartphones increased 24% to 172.4 million units in 2009 according to Gartner, Inc. In the fourth quarter of 2009 alone, smartphone sales surged 41% from the year-earlier period to 53.8 million devices. The proportion of adult U.S. subscribers owning smartphones jumped to 17% last year from 11% in 2008 and 7% in 2007, according to new data from Forrester Research. The number of total mobile phone subscriptions worldwide has reached 4.6 billion and is expected to increase to five billion in 2010, according to the U.N. telecommunications agency.
Should you be interested in learning more about mobile marketing and how it can help grow your business, please review the additional mobile marketing articles within this blog, or contact us directly via the website or email at info@strategicgrowthconcepts.com for a FREE initial consultation.
